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      <image:title>404 Page Not Found - 404 . Friggity frack.</image:title>
      <image:caption>I know you’re feeling lost right now, but there’s nothing here that will help. Send me a note and we’ll find the best way together. Alternatively, maybe the home page can help?</image:caption>
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    <loc>https://www.creativeworth.ca/portfolio</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-14</lastmod>
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  <url>
    <loc>https://www.creativeworth.ca/portfolio/launchit-business-exploration-centre-branding-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/bca5cdd7-d1ca-4745-9fc5-d5281c53226b/launchit-minto-logo.png</image:loc>
      <image:title>Results - LaunchIt Business Exploration Centre Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/70482585-1a69-49ac-9c46-c68d0cc278ea/CreativeWorth_LaunchItCaseStudy5.jpg</image:loc>
      <image:title>Results - LaunchIt Business Exploration Centre Branding &amp; Website Design - About the Brand Design</image:title>
      <image:caption>A rocket is a universal visual representation of the word “launch”. No other icon provides an adequate identifying visual mark. But some rocket graphics can feel too “cartoon-y” and childish, or too tech-focused, which didn’t reflect LaunchIt’s new approach. To counter this, I altered the uppercase letter forms of a minimalist sans serif type to create a strikingly simple rocket, and paired it with additional sans serif typefaces for a clean yet friendly feel that represented the small town vibe of the space. A vibrant palette of near neon hues, hand-lettered accents, and imperfect star-themed patterns collaborate to create a modern, edgy, yet approachable brand identity that more accurately aligns with the organization’s direction and audiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/1652986764404-O5MT0IUBUMYM7K3NVUXX/LaunchIt_Posters2_1920px.jpg</image:loc>
      <image:title>Results - LaunchIt Business Exploration Centre Branding &amp; Website Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/1652986764404-P5B416KOHK0F6BV1EKN0/LaunchIt_Posters_1920px.jpg</image:loc>
      <image:title>Results - LaunchIt Business Exploration Centre Branding &amp; Website Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/1652986764852-RRUWEQ0WX5GZ9LV7FA4C/LaunchIt_Posters3_1920px.jpg</image:loc>
      <image:title>Results - LaunchIt Business Exploration Centre Branding &amp; Website Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/30419671-9987-4227-becf-249300fb541f/LaunchIt_PromoSlides_L2L1011198.jpg</image:loc>
      <image:title>Results - LaunchIt Business Exploration Centre Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/1619708760882-HMAYLU9YXWYQQBUBL6SB/creative-worth-launchit-minto-rebrand-promotion.jpg</image:loc>
      <image:title>Results - LaunchIt Business Exploration Centre Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/1619708760894-F9W5WW9AN9TZ0C8AUO4L/creative-worth-launchit-minto-business-cards.jpg</image:loc>
      <image:title>Results - LaunchIt Business Exploration Centre Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/1619708760902-K75W2V8LLI10BS0MED20/creative-worth-launchit-minto-rebrand-banner.jpg</image:loc>
      <image:title>Results - LaunchIt Business Exploration Centre Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/1619708760898-07EYCVO5UL3ZI4OYM72Z/creative-worth-launchit-minto-social-media.jpg</image:loc>
      <image:title>Results - LaunchIt Business Exploration Centre Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Social Media Templates</image:caption>
    </image:image>
    <image:image>
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      <image:title>Results - LaunchIt Business Exploration Centre Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Promotional Tote Bag</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/2ab9cad8-9982-4166-a347-a54670d61712/creative-worth-launchit-minto-website-redesign.jpg</image:loc>
      <image:title>Results - LaunchIt Business Exploration Centre Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/64e71940-9402-4dd1-9a45-26c31bed1b18/creative-worth-launchit-minto-interior-design.jpg</image:loc>
      <image:title>Results - LaunchIt Business Exploration Centre Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Custom artwork for the coworking space</image:caption>
    </image:image>
    <image:image>
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      <image:title>Results - LaunchIt Business Exploration Centre Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Custom window treatment for exterior signage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/2ca2141b-b774-4d24-8ae2-a118523367fe/creative-worth-launchit-minto-interior-signage.jpg</image:loc>
      <image:title>Results - LaunchIt Business Exploration Centre Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Interior wall decals add brand touches throughout the space</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeworth.ca/portfolio/cgc-educational-communications-brand-website-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/2917b012-cb54-4e6f-af09-1adc9158ab37/cgc-educational-communicatons-hero.jpg</image:loc>
      <image:title>Results - CGC Educational Communications Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/0485d44c-a7c0-4e7f-a108-79d3dfba0fed/cgc-educational-communicatons-logo.png</image:loc>
      <image:title>Results - CGC Educational Communications Branding &amp; Website Design - About the Brand Design</image:title>
      <image:caption>CGC’s new logo combines brain and light bulb shapes into a single impactful visual element. It conveys the essence of the services CGC provides (closing knowledge gaps through educational experiences), as well as the transformation of learners’ behaviour and critical thinking abilities. CGC is placed at the centre of the graphic to convey the firm’s core expertise in transformative learning experiences. Subtle ‘C’ and ‘G’ shapes form the graphic to honour Marcia and John’s role as founders.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/23e66ebb-36f2-4bc1-aade-3a5b198d78bd/cgc-logo-explanation-panel1.png</image:loc>
      <image:title>Results - CGC Educational Communications Branding &amp; Website Design - The Brain</image:title>
      <image:caption>The brain symbol demonstrates multiple aspects of the services and impact provided by CGC: the personal space where experience, emotion and learning take place; transfer of client knowledge; and transformational learning and growth of learners’ critical capacity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/cd233716-d26a-4286-989c-bfac3aba2cb7/cgc-logo-explanation-panel2.png</image:loc>
      <image:title>Results - CGC Educational Communications Branding &amp; Website Design - The Lightbulb</image:title>
      <image:caption>The lightbulb conveys the big idea – “helping people move from ‘ugh’ to ‘I see!’ – and provides connection to CGC’s original branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/c53fc61e-4f29-45c4-8f7e-fd7c524674d4/cgc-logo-explanation-panel3.png</image:loc>
      <image:title>Results - CGC Educational Communications Branding &amp; Website Design - C + G</image:title>
      <image:caption>Subtle ‘C’ and ‘G’ shapes form the graphic to honour Marcia and John’s role as founders</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/92b59f79-4778-4afb-8fc1-d56be0645ab0/cgc-educational-communication-logo-alternates.png</image:loc>
      <image:title>Results - CGC Educational Communications Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/9d76b6c9-0cc1-4a78-aff2-1581a6980df9/CGC_Laptop_Mockup.png</image:loc>
      <image:title>Results - CGC Educational Communications Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/6a289d3c-89dd-4f4f-aea8-93c8444e7e3d/48402852_10155698953876631_490814276877942784_n.jpg</image:loc>
      <image:title>Results - CGC Educational Communications Branding &amp; Website Design - "Heather was able to synthesize what we were talking about into something that was very much us. We love the feel, the colour palette, everything. We feel more confident about our business and come across as very professional as a result."</image:title>
      <image:caption>JOHN gregory &amp; MARCIA CUNNINGHAM partners, CGC COMMUNICATIONS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/104d6b66-ae8b-4f4c-8ff3-9114f0a9863a/cgc-educational-communication-brand-identity-business-cards.jpg</image:loc>
      <image:title>Results - CGC Educational Communications Branding &amp; Website Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/49cb09db-7477-42b2-8b25-29374545ac40/cgc-educational-communicatons-logo-coffee-mug.jpg</image:loc>
      <image:title>Results - CGC Educational Communications Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/0847b64f-e0c7-4f3c-8b84-78e0c07c239d/cgc-educational-communicatons-brand-identity-banner.png</image:loc>
      <image:title>Results - CGC Educational Communications Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/9a3a7593-68ee-4193-954b-e6e2f9ba7690/cgc-educational-communicatons-brand-identity-social-media.png</image:loc>
      <image:title>Results - CGC Educational Communications Branding &amp; Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeworth.ca/portfolio/minto-chamber-commerce-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/1619708756149-DNMMQDKJCBGMBLU3IRFM/creative-worth-minto-chamber-hero-image.jpg</image:loc>
      <image:title>Results - Minto Chamber of Commerce Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/91f194f3-09f7-404e-8580-f63aebd1113a/_MintoChamber_Logo_Standard.png</image:loc>
      <image:title>Results - Minto Chamber of Commerce Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/5efae656-5840-4b92-9d64-0b72fbca1841/minto-chamber-logo-explanation-panel1.png</image:loc>
      <image:title>Results - Minto Chamber of Commerce Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/61bb336f-6216-452a-947f-6c27f44d9cc3/minto-chamber-logo-explanation-panel2.png</image:loc>
      <image:title>Results - Minto Chamber of Commerce Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/410b11a9-2575-46ee-afdc-4b8bb05b86c1/minto-chamber-logo-explanation-panel3.png</image:loc>
      <image:title>Results - Minto Chamber of Commerce Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/156ae9dd-9603-41b5-a511-4a0f13ded580/creative-worth-minto-chamber-logo-alternates.png</image:loc>
      <image:title>Results - Minto Chamber of Commerce Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/138088be-1f8e-4a5f-ac07-ad1e123c2cbb/creative-worth-minto-chamber-business-cards.jpg</image:loc>
      <image:title>Results - Minto Chamber of Commerce Branding - Make it stand out</image:title>
      <image:caption>Business Cards for Board Executive and Staff</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/aa56186f-ac33-436d-89d0-4fbbf9129de6/creative-worth-minto-chamber-mug.jpg</image:loc>
      <image:title>Results - Minto Chamber of Commerce Branding - Make it stand out</image:title>
      <image:caption>New Member Welcome Gift</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/9e20876c-4e20-4b7a-95b5-224bbdc0add6/creative-worth-minto-chamber-invitation.jpg</image:loc>
      <image:title>Results - Minto Chamber of Commerce Branding - Make it stand out</image:title>
      <image:caption>Brand Launch &amp; AGM Invitation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/df44838b-00a8-4355-b1b6-0369f1b8bc40/creative-worth-minto-chamber-decal.jpg</image:loc>
      <image:title>Results - Minto Chamber of Commerce Branding - Make it stand out</image:title>
      <image:caption>Chamber Member Window Decal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/4e805bf8-bcbe-4178-ab61-cc4d276c1b29/creative-worth-minto-chamber-banner.jpg</image:loc>
      <image:title>Results - Minto Chamber of Commerce Branding - Make it stand out</image:title>
      <image:caption>Stand-Up Banner</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeworth.ca/portfolio/move-to-minto-branding-marketing-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/6a1a6692-1128-4d39-a0dd-aa8981d3484e/Screen+Shot+2022-08-01+at+5.27.03+PM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/251d3ad4-888f-44bc-8d6c-0a7f29946aa4/creative-worth-move-to-minto-brand-website-design-header.jpg</image:loc>
      <image:title>Results - Move to Minto Branding &amp; Resident Attraction Marketing Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/1d66e841-87db-4dc4-b8e3-70017bab3551/move-to-minto-stacked-logo.png</image:loc>
      <image:title>Results - Move to Minto Branding &amp; Resident Attraction Marketing Campaign - About the Brand Design</image:title>
      <image:caption>The Move to Minto logo has been developed to imbue the logo with meaning, while leveraging established Town of Minto brand elements including the tagline, typography, and colours.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/922d3340-f85d-4a11-94ac-a28dfcfe0ab4/MoveToMinto_PrimaryLogo_SkyBlue.png</image:loc>
      <image:title>Results - Move to Minto Branding &amp; Resident Attraction Marketing Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/3055e83e-6059-4e9c-81f7-3ce3df08df48/belinda-wick-graham-town-of-minto.jpg</image:loc>
      <image:title>Results - Move to Minto Branding &amp; Resident Attraction Marketing Campaign - “I am always impressed with the level of professionalism and creativity provided by Creative Worth, and have received numerous compliments from our community. Heather consistently delivers a high quality product on-time and on-budget, and is always open to our feedback.”</image:title>
      <image:caption>belinda wick-graham, Director of Economic and Community Development</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/0d8189a5-c28b-4852-9442-1b5d520dc9cb/MacBook_Laptop_Web.png</image:loc>
      <image:title>Results - Move to Minto Branding &amp; Resident Attraction Marketing Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/3e04ad96-4f61-4d7a-a39f-6ed29cbc750b/MoveToMinto_Brochure_Mockup_Web.jpg</image:loc>
      <image:title>Results - Move to Minto Branding &amp; Resident Attraction Marketing Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608acb539df68a67d62106e7/df0ced4f-9a62-4191-8204-15a272187f01/Screen+Shot+2022-08-01+at+12.12.52+PM.png</image:loc>
      <image:title>Results - Move to Minto Branding &amp; Resident Attraction Marketing Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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